AWESOME ASSAM’- EXPLORING LESSER-KNOWN POTENTIAL TOURIST DESTINATIONS IN ASSAM. A STUDY
Assam, which is termed as the land of “Blue Hills and Red River”, the land of the mighty river Brahmaputra and the land of blessing Maa Kamakya, the world famous One horned Rhino of Kaziranga and much more, has immense potential of Tourist destination. It is true that, a lot has to be explored through long term planning and framing policies in the part of policy makers in this direction. Tourism Industry has the great potential for generating income and employment opportunities. This paper makes an attempt to find out different lesser-knownpotential tourist destinations in Assam as well as challenges and problems faced bythe tourism industryand future of tourism sector in Assam.
Keywords:Tourism industry, Tourism policy, Economy development, Sustainable livelihood, lesser known tourist destinations.